33 Reimagined

Alfa Romeo is back with a bang, reviving the iconic 33 Stradale, a true masterpiece that blends Italian style and driving ecstasy. Crafted in just 33 exclusive units, this “two-seater” coupe is a symbol of Alfa Romeo’s glorious past and its promising future.

To bring this dream to life, courage and a touch of madness were the secret ingredients, just as they were in 1967 when the original 33 Stradale was born. Today, the Alfa Romeo team has unleashed the new 33 Stradale, a moving work of art that harmoniously marries beauty and technology, offering an exhilarating driving experience. This extraordinary creation is the result of collaboration between Alfa Romeo’s designers, engineers, and historians in a unique artisan process.

As Jean-Philippe Imparato, CEO of Alfa Romeo, puts it: “With the new 33 Stradale, we aimed to honor our past, serve the brand, and make our Alfisti fans proud. This is the brand’s first custom-built car since 1969, and I promise it won’t be the last.”

The new 33 Stradale, crafted by the Alfa Romeo Centro Stile, pays homage to the 1967 model while incorporating elements of Alfa Romeo’s modern design language. Its exterior embodies the perfect fusion of proportions, volumes, and surface treatments, embracing the essence of Alfa Romeo’s “necessary beauty.” The front boasts a muscular presence with the iconic shield and intricate elliptical lights. The profile is sleek, featuring “elytra” doors and large side air intakes. The car’s design evokes Alfa Romeo’s heritage while looking to the future, offering a captivating view akin to an airplane cockpit.

The rear, with its distinctive V-shaped design and round rear lights, balances the car’s “brutal” character. Its aerodynamic efficiency is remarkable, achieving a Cx of 0.375 without active systems.

Inside, minimalism reigns supreme, with a focus on engaging the driver. The cockpit is designed to minimize distractions, featuring a 3D “telescope” display and a button-free steering wheel for pure driving pleasure. The interiors come in two trim levels: “Tributo” and “Alfa Corse,” both showcasing a blend of aluminum, carbon fiber, leather, and Alcantara.

The driving experience of the new 33 Stradale is nothing short of extraordinary. It’s designed to offer a track-car-like thrill while being road-ready for everyday use. The car comes with a V6 twin-turbo engine delivering over 620 hp or a BEV configuration with over 750 hp, allowing it to reach a top speed of 333 km/h and accelerate from 0 to 100 km/h in under three seconds. The double-arm suspension with active shock absorbers, front axle lift, and Alfa Romeo Brake-By-Wire system ensure impeccable handling and performance.

The car’s tuning is guided by F1 driver Valtteri Bottas, adding an F1 touch to everyday driving and preserving Alfa Romeo’s unmistakable handling.

The 33 Stradale project gave birth to the Alfa Romeo “Bottega,” a team of experts who worked closely with customers to create 33 unique and exclusive vehicles. This creative process harks back to Renaissance workshops and the 1960s coachbuilders’ tradition, where customers’ desires shaped automotive art. The “Bottega” is headquartered at the Museum in Arese, where the original 33 Stradale’s design was approved, and a dedicated committee ensures that customer requests respect the car’s history and iconic status.

Craftsmanship meets innovation in the new “fuoriserie” (‘custom-built’) car, with each of the 33 units being a unique masterpiece. Customers can customize their vehicles extensively, from body colors to visible carbon fiber finishes and brake caliper colors. Each car carries a personal VIN chosen by the owner, engraved on the central tunnel, making it an individual work of art.

Produced in collaboration with Carrozzeria Touring Superleggera, the 33 Stradale blends artisan craftsmanship, technological innovation, and customer preferences, following in the footsteps of Italian coachbuilders of the past. The customer is an integral part of the customization process, ensuring their dreams are realized.

The revival of the 33 Stradale is a testament to Alfa Romeo’s rich history and its commitment to delivering a unique driving experience. This iconic car, with its blend of artistry and engineering, carries the legacy of the original 1967 model into the future, offering an unforgettable journey for a fortunate few.

– Sheldon McCarthy

4-Cylinder Titans

4-Cylinder Titans

“May the Fourth be with You” – a phrase should be echoing through the galaxies of car enthusiasts. When the thrill of speed summons your soul, names like Bugatti, Rimac, and McLaren may flash before your eyes. Yet, reality often anchors us to the mundane routine of home, work, school, and errands. But what if I told you that exhilaration isn’t out of reach? Buckle up; let’s dive in.

In our quest for four-cylinder heroes, we unearth the heart-pounding essence of hypercars.

First in the spotlight is the 2023 Subaru WRX, boasting a 2.4L turbocharged engine that churns out 271bhp, mated to a 6-speed manual transmission. Despite its modest power, this ride accelerates from 0 to 60mph in a blistering 5.5 seconds, reaching a top speed of 145mph.

Next on the grid is the Ford Mustang Ecoboost. Sure, it lacks the thunderous V8 growl, but it’s an economical thrill machine. Packing a 2.3L punch, it delivers a cool 315bhp, clocking 0-60 in 5.8 seconds and sharing the 145mph top speed with the WRX. An intriguing choice, but not the ultimate one.

Now, meet the Audi S3, a 2.0L turbocharged powerhouse with 306bhp. Audi imposes a 155mph speed limit, a pinch of disappointment for speed enthusiasts. Nevertheless, it sprints to 60mph in a sprightly 4.5 seconds, refusing to be labeled as “slow.”

Rolling in at number four is the iconic VW Golf 8 R, an epitome of balance between performance and practicality. It swiftly hits 60mph in just 4.8 seconds, with the same 155mph top speed cap, presenting a discreet yet thrilling 315bhp package.

But the crown jewel of this ensemble is the mighty Mercedes-Benz A45 S, a revelation in the world of compact powerhouses. With an astonishing 416bhp under its hood, it conquers 0-60 in a jaw-dropping 3.9 seconds, topping out at 167mph. It’s a mini supercar, an experience that challenges the loyalty of Audi, BMW, or VW aficionados.

Remember, power often arrives in the most unassuming packages, and sometimes, the most potent elixirs come in the smallest vials. These four-cylinder titans redefine the ordinary, awakening the adrenaline-fueled spirit within us all.

Porsche 911 Targa 4S Heritage Design Edition (2021)

Porsche 911 Targa 4S Heritage Design Edition

Porsche presented the 911 Targa 4S Heritage Design Edition, a state-of-the-art 911 with design elements from the 1950s and early 60s and the first of four collector’s pieces of the Heritage Design strategy. Historical exterior and interior design elements have been reinterpreted and combined with the latest technology in a special limited edition from Porsche Exclusive Manufaktur. The new model is available to order now and will be in dealerships from autumn 2020. Only 992 examples will be built, matching the internal model series code. Along with the introduction of the special edition, selected interior elements will be available as part of the Heritage Design package for all current 911 models. Porsche Design has also created a high-quality chronograph, to be built in restricted numbers as well, exclusively available to purchasers of the new limited-edition model.

“With the Heritage Design models, we are evoking memories of the 50s, 60s, 70s and 80s in customers and fans alike. No brand can translate these elements into the modern-day as well as Porsche and, in this way, we are fulfilling the wishes of our customers. We are also establishing a new product line that represents the lifestyle dimension in our product strategy with these exclusive special editions,” says Oliver Blume, Chairman of the Executive Board of Porsche AG.

Exclusive paintwork in Cherry Metallic or the four other exterior colours that are available, combined with gold logos, creates an authentic look in true 50s style. The exterior of the Porsche 911 Targa 4S Heritage Design Edition features stylish livery in white, with a historical design. The spear-shaped graphic motorsports elements on the front wings are particularly striking, recalling the early days of Porsche competition history. A further highlight is the Porsche Heritage badge on the engine lid grill in the rear, which is reminiscent of the one that was awarded back in the day when a Porsche 356 reached the 100,000 kilometres mark. This seal of quality from the past – with a modern twist – will grace the rear of all four Porsche Heritage Design models. The connection between past and present is also emphasised by the 1963 Porsche Crest on the bonnet, steering wheel, wheel centres and vehicle key. The historical motif is also embossed on the head restraints and key pouch. Further emphasis is provided by the new model’s standard 20/21-inch Carrera Exclusive Design wheels and classic-look brake callipers finished in Black.

The interior also pays tribute to the past with the exclusive two-tone leather interior combining Bordeaux Red leather with OLEA club leather in Atacama Beige or Black leather with OLEA club leather in Atacama Beige. The use of corduroy on seats and door trims signals the return of a material used in the Porsche 356, reviving the zeitgeist and fashion of the 50s. The classic looks of the green-illuminated rev counter and stopwatch underline the emotive nature of the concept in the same way that the perforated roof liner in microfibre fabric and extensive Exclusive Manufaktur leather trim do. A metal badge on the trim panel of the dashboard records the individual limited-edition number.

The first Heritage Design model is based on the new 992 generation 911 Targa introduced just days ago and has been equipped with the latest technology for chassis, assistance systems and infotainment. It is powered by a high-tech 331 kW (450 PS) biturbo boxer engine which, in combination with the eight-speed dual-clutch transmission, accelerates the 911 Targa (with Launch Control) from 0-100 km/h in less than 3.6 seconds on its way to a top speed of 304 km/h.

Porsche Heritage Design strategy: re-interpreting classic design elements

The Heritage Design models emphasise the lifestyle dimension that represents particularly emotive concepts within the Porsche product strategy. In this case, the Style Porsche design department and Porsche Exclusive Manufaktur are reinterpreting iconic 911 models and interiors of the 50s through to the 80s, bringing period characteristics of those times back to life. The Heritage Design package for the 2019 911 Speedster provided an initial preview of this strategy and Porsche will, in time, produce a total of four special limited-edition models.

911 Targa 4S Heritage Design edition chronograph: the watch to match the car

In the 911 Targa 4S Heritage Design Edition Chronograph, Porsche Design has created a high-quality timepiece exclusively for owners of the new car. This mechanical watch has an elegant and clean design and, just like the car, is limited to 992 units. Again, just like the car, the designers have drawn their inspiration for many of its details from the legendary Porsche 356 and iconic Porsche 911 Targa. For example, the design of its watch face, with its white second hand and Phosphorus Green rings, is inspired by the cars’ speedometer and rev counter while the hours on the watch face are inscribed in a font that is deeply characteristic of Porsche. The new watch’s strap is made of genuine Porsche interior leather and the way that 911 is embossed in it is a further tribute to the iconic sports car.

This is one for the collectors among us. It is bound to be the kind of car that will not depreciate, making it one of the few automotive investments that will pay off. Hopefully, those who are lucky enough to own one won’t just let it sit in the garage. Hopefully, they will drive it so that we, normal people, might see one on the road one day.

 – Sheldon H. McCarthy

Rare and Expensive

The Rarest and Most Expensive Cars in History

Ever since the first technical car was invented in 1885 by German engineer, Karl Benz, the world of the automobile has become a treasure trove for rare collectors and eccentric engineers who have driven the industry to new highest. From the richest and most extravagant collectors to the most ingenious of mechanics, here are the 10 rarest and most expensive cars in history.

  1. The Spirit of Nemo

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Although it is fictional, there may be a semblance of truth behind this legendary automobile of the ingenious ‘Capitan Nemo’. Ever since the French science fiction author, Jules Verne, pinned his novel, ‘20 000 Leagues Under the Sea’, the hero of the story, ‘Capitan Nemo’, captured the imagination of inventors the world over. So prolific was his influence that he again later appeared in ‘The League of Extraordinary Gentlemen’; which was remade as a film in 2003. In the movie his vehicle of choice was this incredible looking machine, ‘The Spirit of Nemo’ and incredibly it was actually designed and built in full. Ken Freeman, one of the custom car builders, was commissioned to create The Spirit of Nemo. A sleek 24 foot (7.3m) long convertible that blew viewers away.

Astonishingly, after filming was complete, the one of a kind car was sold off at an auction for $45 000 (R787 000) and one lucky buyer is cruising around London in potentially one of the coolest cars ever created. Compared to some of the other cars on the list this one sounds like quite the bargain.

  1. Rolls Royce 15HP

Talking of the coolest cars ever created, this one may well have been the first commercially available model. The name ‘Rolls Royce’ is synonymous with all things extravagant when it comes to being a car collector, but the first of them to ever be engineered was this, the Rolls Royce 15HP. It was first showcased to the public of Paris in 1904. Although it was shown alongside three other Rolls Royce models, the 10HP, the 20HP, and the 30HP, sadly only 6 of them ever saw the light of day. Astonishingly out of those 6, only 1 still survives today. Even more impressively, although it is difficult to put a price to such a rare item, the 1 still left is estimated to be worth around $35mil (R612mil). For a vehicle that has a maximum speed of 63kph, that is a rather large investment.

  1. Gibbs Aquada

When it comes to rare vehicles, few have managed to drive on both land and water. That isn’t a problem for this ingenious piece of machinery. The Gibbs Aquada Amphibious Car is the first highspeed land and water vehicle. Incredibly, the Aquada is capable of reaching speeds of up to 160kph on-road and 50kph on water, giving thrill-seekers the best of both worlds when it comes to hitting the throttle.

Designed and engineered in 2003, the limited-edition concept car went into production briefly in 2004. Sadly, for the company behind the car, the Aquada wasn’t the hit they thought it would be as they faded into obscurity shortly after its release. However, in 2016 Gibbs sold 20 of his unpurchased cars at auction where a decade later they have been revitalized as collector’s items and sold off for $250 000 (R4.37mil) each.

  1. Bugatti 57SC Atlantic

Okay so, when it comes to being the most expensive car of all time, this one may very well be our clear winner. In fact, the Bugatti 57SC Atlantic comes close to being the rarest and most expensive car this world has ever seen, with only 4 ever being made, and only 2 still surviving today. The first is the 1938 model which is privately owned by legendary fashion mogul Ralph Lauren, and the second is the elusive 1936 model which was sold privately in 2010 for an earth-shattering $40mil (R699mil). There are some very alluring rumors going around that there may be a mysterious third model drifting around, but most consider this to be inaccurate. Anyway, regardless of that, not only is the Atlantic incredibly rare and incredibly beautiful, it’s lightweight aluminum body and aerodynamic design allows it to hit speeds of up to 200kph. For a car designed and engineered in 1936, that is a huge feat in its own.

  1. Helica de Leyat

Following its unveiling in 1921, French newspapers described this very rare and bizarre vehicle as ‘the plane without wings’. Designed by the legendary and eccentric French automobile producer, Marcel Leyat, the 1921 Helica design has since become known as one of the most original and extraordinary automobiles ever created. Down to the fact that it is one of the only commercial vehicles of its kind, that powered by a huge plane-like propeller rather than a traditional combustion engine.

Although at the time, it was considered his most revolutionary design, only 30 of the 1921 Helica models were ever produced. Astonishingly, all 30 of them are currently part of a private collection. So, someone somewhere has a warehouse full of these bizarre propeller cars.

 

  1. Tucker 48

This one has the incredibly unique distinction of being both a very rare vehicle and also a very notorious car amongst collectors, and not for all the right reasons. Also known as the Tucker Torpedo, the Tucker 48 takes both its name from the year it was created, 1948, as well as from its namesake, the cursed automobile maker, Preston Tucker. 

One of the most regarded cautionary tales in the industry, Tucker only ever managed to produce 51 of these unique vehicles at his plant in Chicago, shortly before his company folded on March 3rd, 1949. The reason for his company collapse was his alleged involvement amidst a stock fraud scandal that attracted the attention of the authorities as well as massive negative media coverage. Although Tucker was acquitted in court, his company never financially recovered which ultimately lead to the collapse of the Tucker Torpedo. However, it did cause the 51 Torpedoes he did create to become incredibly rare machines. Initially, the 48 sold for just $1000 (R17 500) but today, the Tucker 48 is estimated to be worth $1.2mil (R21mil).

  1. Aston Martin Bulldog

The legendary manufacturer Aston Martin is a name synonymous with the sleek and tantalizing designs often demonstrated by British engineering. Their attempt to encapsulate, what came with this sore thumb of a vehicle, one which, at the time, was one of the worst received car concepts in history. Although it looks quite similar to the DMC DeLorean featured in the Back to the Future movies, even sporting the famous ‘Gullwing’ doors, the reality of the Aston Martin Bulldog is far less magical. Nevertheless, its unorthodox history had maintained as one of the most eccentric cars in history. Initially, Aston Martin had planned for a limited test run of these vehicles with around 25 set to hit the market to see how they sold. However, only one Bulldog was ever actually built.

Despite being made in England and intended to be driven on English roads, the Bulldog was a left-hand drive car. After Aston Martin was deflated by its bad reception, they actioned off the Bulldog in 1980 for $130 (R2 260). In 2011 it resurfaced to be sold at auction once again, this time fetching $1.3mil (R22.6mil), marking it as the only one of its kind.

  1. Bugatti Royale

Although we’ve taken a look at some classic cars that were renowned for their ingenuity and intended for the rich and the royals, this particular feat of engineering is one the most impressive of its kind. Made to order, only 6 of these ‘Gothic-Esque Beasts’ were ever actually made back in 1931. At the time of their design, the owner of the illustrious company, Ettore Bugatti, intended to sell them to royalty, for as much as $30 000. That translates to just over $500 000 (R8.7mil) in today’s money. Unfortunately for Bugatti, they didn’t know that one of the most disastrous events in modern history would destroy their plans. In 1929 the great depression hit and in the two years following their manufacturing, things became increasingly worse. As you may imagine, by the time the great depression was in full swing, no one had the spare change to spend on one of the most expensive and elite luxury vehicles of its era.

That didn’t stop collectors getting their hands on these incredible machines several decades later. In 1987 one of the 6 known Bugatti Royale’s sold for $9.7mil (R169mil).

  1. Ford GT40 Gulf

Although the vast majority of the vehicles on this list have been designed and engineered in Europe, this incredibly powerful speedster comes from none other than the USA and their most iconic car makes Ford Motors. Despite some of the mind-blowing price tags that have to attributed to Rolls Royce and Bugatti, the Ford GT40 Gulf claimed its spot in the record books when it became the most expensive American car ever sold at auction, attracting a huge $11mil (R191.5mil). However, for this particular GT40 Gulf, there is a bit more to it than just being rare. Its incredible price tag is down to its amazing history. The car that was sold at auction belonged to none other than Hollywood royal, Steve McQueen, who owned the GT40 Gulf in 1968. He often featured it in many of his iconic Hollywood movies. McQueen went to such lengths as to saw a hole in the car’s roof to make space for a mounted camera, which usually would slash any value that the vehicle possessed, but not in this case. McQueen’s ownership added to the rarity of the car. As far as the car’s buyers are concerned, it’s worth every penny.

  1. Jaguar D-Type

Though the GT40 Gulf is an impressive speedster in its own right, the British have historically had something to say about that. Jaguar is a name synonymous with the most impeccably designed sports cars ever made, and at the height of that is Jaguar’s 1954 D-Type. It’s one of the most sought-after vehicles in history and one of the most expensive sports cars on the planet. Manufactured between 1954 and 1957, the D-Type earned its place in history as the car in which Ecurie Ecosse crossed the finish line to victory at the 1956 24 hours of Le Mans. Since then, it’s been passed from collector to collector as one of the most coveted prized-possessions in the automotive world. In 2016 it sold at auction for $21.7mil (R377.3mil), making it one of the most expensive rare sports cars ever sold.

Well, there we have it. 10 of the rarest and most expensive cars in history. What I wouldn’t give to own just one.

 – Sheldon H. McCarthy